House of Gucci (2021), directed by Ridley Scott, brings to life the rise and fall of the Gucci family, centered on Patrizia Reggiani (Lady Gaga) and her role in the murder of her ex-husband, Maurizio Gucci (Adam Driver). While the plot is filled with betrayal, fashion plays a crucial role.
Costume designer Janty Yates used fashion to reflect the characters' ambitions and roles within the Gucci empire. As Patrizia gains power, her wardrobe evolves — starting with simpler clothes and becoming bolder, with luxurious furs and gowns.
"You can't be a Gucci without a Gucci on your arm," Patrizia declares, showing how fashion is tied to her quest for control.
Maurizio, played by Adam Driver, has a more restrained wardrobe, evolving as his character changes. His shift from family heir to an independent businessman is mirrored in his casual, disengaged look.
"You’re not a part of the family anymore," he’s told, symbolizing his break from the Gucci legacy.
Fashion plays a key role in important scenes, like when Patrizia attends a Gucci fashion show.
"I’m not just a woman," she says, "I’m a product." Her transformation into luxury and excess is reflected in her outfits.
In the words of Ridley Scott, fashion in the movie is not merely about luxury — it serves as a language that drives the narrative. Within the Gucci world, fashion transcends clothing, becoming a powerful symbol of wealth, identity, and control.
