Teaser stands out for its unconventional approach, utilizing techno music and showcasing creative credits that highlight the film's ties to A24, a well-respected indie film studio. It’s no surprise that Letterboxd, a hip film social platform, was granted the exclusive release for this promotional look by Disney/Marvel. The Marvel Studios logo undergoes a stylish A24-inspired makeover. The footage includes shots of Pugh, Sebastian Stan, and Julia Louis-Dreyfus in their Marvel costumes, accompanied by their A24 acting credentials, like Midsommar and You Hurt My Feelings.
Moreover, the teaser features cards emphasizing notable A24 connections, such as Harry Yoon, the editor of Minari, and the writers/director of Beef. While promoting below-the-line credits in trailers can be engaging, it does raise the question of whether Marvel is overreaching.
After a string of underperforming films, this rebranding effort suggests a desperate need for renewed credibility. Coincidentally, Pugh had just labeled Thunderbolts as a “badass indie,” indicating a deliberate marketing strategy to regain coolness. A24’s cheeky saucily responded to the teaser on X with a meme of Alexia Demie’s Maddy from Euphoria asking,
“Wait, is this f—ing play about us?”
