Super Bowl commercials have long been a spectacle of cinematic grandeur, but this year, Harrison Ford stole the show with a two-minute Jeep ad that reportedly cost over $32 million. The ad, directed by James Mangold, not only became one of the most expensive in Super Bowl history but also delivered one of its most memorable moments.
A Hollywood Star Behind the Wheel
The commercial features 82-year-old Ford, who takes a reflective, almost philosophical approach to his Jeep experience. With sweeping shots of rugged landscapes and Ford’s unmistakable voice, the ad explores themes of freedom, adventure, and nostalgia — elements that resonate deeply with the Jeep brand. However, it’s Ford’s sharp humor that makes it truly unforgettable.
As the commercial reaches its crescendo, Ford delivers a witty remark that sent social media into a frenzy: "This Jeep makes me happy. Even though my last name is Ford." A playful nod to his surname and its association with a rival automaker, the line encapsulated the charm and wit that only a Hollywood icon like Ford could bring to a car ad.
Despite the hefty price tag, the ad resonated with fans, blending humor, nostalgia, and cinematic storytelling. With James Mangold at the helm, Jeep’s Super Bowl spot proved that sometimes, all it takes to dominate the conversation is a legendary actor and a clever joke.
